What is the reach dental floss advertisement?
In these Reach dental floss advertisements, the idea that “floss finds what your toothbrush can’t,” is illustrated in amusing ways. Verbally reminding your patients to floss is a tried and true practice, but advertising the benefits of floss through hanging clever art like this around your office, is a unique technique worth a try.
What is the cornerstone of a dental practice?
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in place your staff may remain the only folks that know it…
What is guerilla marketing?
“Guerilla marketing” is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. This guerilla marketing campaign for Crest whitening mouthwash took advantage of natural “white strips” found throughout a city. What “white strips” in your town could potentially play host to an ad for your dental office?
Can you try on glasses before buying them?
You can try on clothes before you buy them, and you can try on glasses before you buy them, but you can’t normally try on a new smile before you invest in it. This practice found a loophole for touting its invisalign services by printing a bright, white, straight smile on each of its business cards, that prospective patients can punch out and “try on!”
Do you need permission to post signs on a crosswalk?
You probably need to obtain permission from the city before posting signs on public crosswalks, but we love this fun idea and can easily imagine how it could be adapted into a sign in your own practice’s parking lot, placed near the painted parking stall lines. Use the signage to build interest in your practice’s ortho services!
Can optical illusions be underestimated?
Never underestimate the power of an optical illusion. Nothing says strong teeth like the ability to gnaw on the corner of a billboard! While an ad on this scale may not fit your practice’s current budget, this concept could easily be translated to a postcard or flyer.
Can you advertise your dental business?
Unfortunately there is no shortage of cracks in sidewalks and roads. Fortunately, these cracks can be a great excuse to advertise your dental business AND let your inner artist come out to play. Pick up some sidewalk chalk or spray chalk, and get to work! Make sure to include your phone number.